Brand India

An Italian guy dressed in a Tiranga riding the name Force India. World over players playing under one banner – The INDIAN Premier League. Entertainment in the name of India. Wow!
Harsha Bhogle narrates an incident in TED India Talks about Dwayne Bravo in the IPL. I quote the incident.

Mumbai Indians (MI) flew in Dwayne Bravo(DB) from Trinadad and Tabago overnight and when he had to go back to represent the West Indies, they asked him
MI: When do you have to reach?
DB: I have to reach by certain time so I have to leave today
MI: No, no, It’s not about when do you have to leave; it’s about when you have to reach.
DB: I have to reach on date X.
MI: Fine then, you play a match on the day X-1.
So he played in Hyderabad, went straight from the stadium to the airport, sat in a private jet and he was in West Indies in time. Never would India have thought on such a scale before.

Brand India is now recognized world over. It is not the land of snake charmers anymore. However, India is at the edge of a precipice. It can now take off and soar, going ever higher; it can stay where it is; or it can suddenly begin to fall. Of which I hope the former is true. Jai Hind!